OLD CITY SANTA

BRAND IDENTITY DESIGN

Role: Logo Design, Email Marketing, Illustrations

Company: Grayson Sky

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Old City Santa is a new, all-ages, immersive experience with Santa Claus in Old City, Philadelphia. For this project, I created the logo, brand patterns, and social media platforms for the brand. All of the brand illustrations were drawn by hand, including the hat and beard components of the logo.

 

You can view the full brand guide here.